Whether you’re a category buyer, a store owner, or a shift manager, you know how important it is to display retail merchandise properly. It’s an art as much as it is a science, and doing it the right way can help you to increase volume and maximize profits.
We’re no stranger to the concept. In fact, at HY-C, we pioneered the idea of selling chimney caps at retail locations. We’ve been working to help our distribution partners to display and sell our merchandise since pictures were still taken in black and white.
One of our most recent acquisitions, the Good Vibrations line of outdoor power equipment upgrades, offers plenty of great merchandising opportunities in the retail space.
And trust us, we’ve heard all the caveats before: “I don’t have the floor space for these products.” “I don’t have room on my shelves.” “I can’t merchandise these products effectively next to my other products.” We know the challenges well.
And we know how to overcome them, too.
In this guide, we’re going to cover 3 excellent, versatile ways to display the Good Vibrations product line.
No matter the layout of your store, the configuration of your shelves, or the location of your outdoor power equipment, these display methods are purposefully designed to help make selling Good Vibrations products as easy and painless for retailers as possible.
Method 1: Inline
An inline display is, without a doubt, the most effective way to merchandise the Good Vibrations line. It’s also one of the most difficult to implement for retailers.
The most common pushback we hear about inline displays is, “I just don’t have the space for this.” And that’s fair. Shelf space is a premium in the retail world, and obviously, if new product shows up, something else has to go. A lot of times, that’s not possible.
But if you do have the shelf space to spare, an inline Good Vibrations display is awfully effective. Here’s why.
For one, there’s the packaging. The products look like they’re part of a collection because they are. This visual consistency in terms of color and packaging style draws customers’ attention, compelling them to inspect the products and make a purchase.
The most appealing part of an inline display, though, is allowing customers to see how the products are related to one another.
Hitch pins, hitch plates, steering wheel knobs, string trimmer straps — most customers will be able to visualize how multiple Good Vibrations products can improve their lawn care routine, leading to increased ticket sizes.
It’s the power of an inline display that allows customers to see the story of the entire line come to life on the shelf.
Method 2: Freestanding Display
While it’s optimal, we understand that not every store can display Good Vibrations inline. If that’s the case for you, your next best option is a freestanding display.
A freestanding display is powerful. It helps to maintain the visual consistency of the Good Vibrations style and color palette while still pairing similar items to help drive increased ticket sales. And the best part about it is that it’s completely mobile.
This allows you to test where it works best. Start it out by your lawnmowers and see how sales perform. If it does well there, great — leave it. If not, just pick the rack up and try it at the front of the store. Compare how it performs in multiple locations to decide where best to place it.
The downside of the freestanding display is that it can’t hold as much merchandise as an inline display. This dilutes the crossover appeal of many of the products. Still, though, it’s better than not being able to offer them at all.
If you’re interested in a freestanding Good Vibrations display, we offer the display, the products, and the signage to our sales partners to maximize the products’ visual appeal. Feel free to ask us about these displays and how we can help you get them into your store(s).
Method 3: The Power Wing
Situated on one side (or both sides) of an endcap, the power wing is yet another good display option for the Good Vibrations line. If your shelf space is limited, the power wing is designed to alleviate that problem while still offering crossover merchandising opportunities.
While power wings are certainly less mobile than a freestanding display, you can still test them out in different spots. Start it off on the end of your outdoor power equipment aisle as a suggestive sale. If they don’t work well there, move them to your garden aisle.
You can swap power wings in and out to account for seasonality, too. See what works best for your specific location and stick with the method that drives the most revenue.
Power wings certainly can’t hold as many of the products as an inline display. But with the right product pairings at the end of the right aisle, you can still drive plenty of sales and keep your customers happy.
Interested in Good Vibrations?
There you have it — three great ways to display our collection of Good Vibrations products. They’re designed to offer as much versatility as possible, resulting in a nearly fail-safe way to drive incremental revenue in your outdoor power equipment category.
The nice thing is that you’re never stuck with a particular method. You can start with a power wing, and if that goes well, you can try a few freestanding displays. If they both go well, you can always make room on your shelves for an inline display to start driving even bigger numbers.
Or, of course, you can simply add an inline display from the start. The choice is yours.
If you’re interested in carrying Good Vibrations products in your store, be sure to get in touch with us. We’ll be happy to work with you to find a display solution that works well for you and your business.
Still feeling a little hesitant? Check out our Farm King Good Vibrations case study. It follows the story of Farm King buyer John Vigezzi, his decision to bring the Good Vibrations line into his stores, and the sales results he experienced. It serves as a great model to follow for any retailers considering the Good Vibrations line.
